To cater to the younger generations of consumers, Luk Fook Jewelry Group has created Ice g., a young and trendy line of exquisite fashion jewelry. The first of a series of Ice g. retail stores was open on 19th December 2001 in the Olympian City Shopping Mall. Ice g. sets itself apart from the rest of the traditional jewelry stores by offering a wide range of clean and unique European designs featuring Karat Gold and gems for the young and trendy consumers. These top quality jewelry masterpieces ranges from rings, earrings, pendants, necklaces, bracelets, bangles, brooches for the ladies to tie pins, cuff links, rings for the gentleman. Other new Ice g. retail stores will be opening through out Hong Kong this year to better serve customers in different regions. By consistently adding new product lines with cutting edge designs to its existing lines of products, Ice g. will continue to be a leader in the latest jewelry fashion.